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5 excellent tips for understanding VODKA

Home » Blog » 5 excellent tips for understanding VODKA<br>The seduction of Vodka starts in the brain<br>What one imagines, presumes and knows about each brand is a controlled sensorial construct that speaks before the drink can say something.<br>That’s a novelty; hence vodka is the current, modern drink with an ample sample of consumers. You choose the segment in which you want to be, and go there.<br>This doesn’t happen with other categories of famous drinks in which are required years…

Why I Don’t Drink Budweiser…and Why I’m Not Alone

Budweiser has always been far more about marketing than beer. The founder of Anheuser Busch, Adolphus Busch, refused to drink his own brew, calling it “that slop” (he was German, of cou…

Bartenders Reveal What Your Drink Says About You

A recent survey finds that 50% of all drinkers admit to being “embarrassed’ to order their favorite drinks in public, and they may have a good reason to. A new Reddit thread has bartenders revealing the stereotypes they give to popular drink orders and after reading it you may never order your favorite drink in public again<br>Among the stereotypes assigned:<br>Vodka martini- "These are fancy drunks."<br>IPA– “IPA drinkers are bearded dads who want to ask 15 questions and try 15 samples."…

13 Facts Every Self-Respecting Beer Drinker Should Know

See what researchers found when they tested a bottle of Fiji Water against a glass of tap water.

The Soft Drinks Industry Responds to Pressure to Become Healthier

Public policy makers and consumers have putting pressure on the soft drinks industry to take responsibility for their role in public health issues.

Guidelines issued for non-alcoholic drink ads to avoid ‘confusion’

Non-alcoholic product variants should not target children, watchdog rules dictate

Salty, sour, spicy, bitter: Will soft drinks ever go beyond sweet?

Will ‘sweet’ always be superior in the soft drink category? Or will consumers embrace the whole world of senses and suss out alternative tastes?

Can Discouraging Soft Drinks Encourage Happier Workers?

Mounting evidence shows regular consumption of both the sugar containing and diet varieties of these drinks are linked to significant health problems.

Can you guess the names of the classic soft drink mascots?

Soft Drinks and Health and Wellness Can Coexist in the U.S. Alcohol Space

Given the growing health and wellness movement among U.S. consumers, conventional wisdom would suggest that soft drinks would suffer. But in reality, the opposite is happening, particularly in the alcoholic beverage space. And amid the juxtaposition of the sober-curious consumers and the premium...

Does Tasty Non-Alcoholic Beer Exist? We Dare Say It Does

Not in the mood for a beer buzz? These non-alcoholic beers taste just like the real deal -- without the hangover.

WHO backs 'sugar tax' on soft drinks

The World Health Organisation throws its weight behind national governments who tax soft drinks because of their sugar content, saying a 20% price increase lowers consumption.

Most countries get more calories from alcohol than soft drinks

Data suggests tackling Britain’s drink problem could be more important for health than targeting sugar consumption

Non-alcoholic drinks are taking up more space on the bottle shop shelf, but do they taste any good?

Health-conscious consumers are voting with their feet (and taste buds) as non-alcoholic drinks get closer to the real deal.

What Are the Negative Effects of Soft Drinks?

Soft drink consumption is a growing health concern. If you are a habitual soda drinker, consider that one 32-ounce soda contains about 26 teaspoons of sugar, according to the Academy of Nutrition and Dietetics. The excess calories and sugar that soft drinks contain are linked to a number of adverse health effects. Try replacing sodas with healthier...

Study finds potential treatment for non-alcoholic fatty liver disease

Researchers report on a targeted molecular therapy that dramatically reduces the initial development of non-alcoholic fatty liver disease (NAFLD) in laboratory mouse models of the disease. The study found increased levels of an enzyme called cdk4 in patients with NAFLD and in mouse models. Using two drugs that inhibit cdk4 in mouse models reduced development of hepatic steatosis -- the first stage of the disease.

The 9 Liqueurs You Should Be Adding To Your Soft Drink

Spike up your afternoon soft drink with a liqueur - a flavored spirit.

Why Your Smile Prefers Water Over Soft Drinks

WHEN IT COMES TO SOFT DRINKS, even if you remove sugar from the equation, the acid is very hard on your teeth…